I very rarely interact with any Apple tech. Recently I wanted to watch Severance, so I signed up for a trial period of Apple TV. It even worked on Firefox on my Linux desktop. But I only get 1080p video, while my screen is 1440p. The show didn't look good, and I found that yes, you can only get 1080p if you're not watching through an Apple device. I would have been happy to become a subscriber of the streaming service, but not if it looks ugly on my PC, so I didn't continue the trial.
I'm sure Apple has data showing that offering higher-res video on non-Apple hardware isn't worth it, but this experience felt like a perfect match for the rest of my experience with Apple - if you want to use their software but not hardware, fuck you. If you want to use their hardware and software with a different workflow than they intended, fuck you too.