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Apple Invites

(www.apple.com)
651 points openchampagne | 1 comments | | HN request time: 0.211s | source
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roddylindsay ◴[] No.42934839[source]
Brilliant move.

The transition of the major social networks over the last 10-15 years -- from being a space for friends to interact to being a space to consume content produced by "unconnected" entities like influencers -- has created a huge opening for someone to claim the friends and family network. There is no one better positioned (at least in the U.S. where iPhones are the majority handset) than Apple.

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distantsounds ◴[] No.42938909[source]
Brilliant? Launching an app for creating events that requires you to 1) own an iDevice and 2) pay into, just to create events?

I'll send an email for free, thankyouverymuch.

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1. tail_exchange ◴[] No.42942434[source]
Likely doesn't need to be said, but if you are organizing parties with emails, you're probably not the target user base of this feature.

For the younger folks who organize their parties by texting (iMessages, Whatsapp, Telefram, etc), this can be enticing.