I initially thought that this was an announcement for a new pledge and thought, "they're going to forget about this the moment it's convenient." Then I read the article and realized, "Oh, it's already convenient."
Google is a megacorp, and while megacorps aren't fundamentally "evil" (for some definitions of evil), they are fundamentally unconcerned with goodness or morality, and any appearance that they are is purely a marketing exercise.
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