It was always a game of maximizing captured value. In such a game, creating value and capturing some portion of what you're producing is far less effective than value extraction, moving value around such that it's you capturing it, not someone else. A market, then, will by default encourage the latter strategy over the former. However, if the society in charge of a market observes value extraction occurring, it can respond by outlawing the particular extraction strategy being employed, and punish the parties participating. Then, for some time, market participants will turn to producing value instead, making more humble profits, until another avenue for extraction becomes available and quickly becomes the dominant strategy again. This cycle continues until the market eats the forces that would seek to regulate it and reign in extractive practices. That is what we're seeing here, at least in the US there is basically no political will behind identifying and punishing any new forms of harmful behavior, and we barely enforce existing laws regarding eg monopolies. Common wisdom among neoliberals and conservatives both is that big companies are good for the economy, and it's best to tread lightly in terms of regulating their behaviors, lest we interrupt their important value production process. One wonders if there are perhaps financial incentives to be so pro-corporate.