Apple Invites

Even though "... anyone can RSVP, regardless of whether they have an Apple Account or Apple device" I think this being an Apple branded service is going to make this appear exclusionary and will mean some people won't participate even if they could.

I see the same risk involved with Apple TV's branding; Apple TV works great on Xbox, on NVIDIA Shield and on PC. I'm sure though there are a lot of people who just decide that shows like Foundation and subscriptions like MLS Season's Pass just aren't for them. I don't know if it is a 5% or a 20% drop but it has to be real.

The Apple TV one is particularly bad due to them naming the service, the box, and the app the same thing. One of them has a + tacked on, who knows which.

As long as they don’t start naming other things Invite, they might avoid that issue. Although maybe they’ll name their HomePod with a screen that and we’re back to square one.