Very happy to see this
Maybe it'll go downhill like Evite and Facebook Events - but for now it's quite good.
You're paying for Apple Invites whether you realize it or not. There's immense value in making their platform more sticky.
In a few years you'll read articles about uncool Android kids not getting invited to parties. And that's your answer.
One of these behaviors is way more insidious.
I'm not stuck to Apple's platform, I'm quite happy here. Apple services aren't drenched in ads end to end. Apple's services aren't constantly asking for nickels and dimes; it's one charge, every month, for a buffet of services that are regularly added to and actually improved, making them distinct from... fuck, the rest of the Internet basically, which seems to boil down to a revolving door of stupidly named services backed by VC funding that get popular, quickly, because they don't charge anything and aren't drenched in ads, and then slowly they add the ads, but there's an ad free tier for not much money, oh but now there's ads in that tier, which is also more expensive, and then the service shuts down because they didn't hit 60 billion users before their runway ran out, but there's this new service...
And while I'm certain they do some spying and whatnot to facilitate targeted ads, they at least pay lip service to my privacy, and my experiences developing stuff for their hardware tells me that at least there is a whiff of security to their hardware. There are a lot of things as a developer I'm straight up not allowed to do.
The "insidiousness" of Apple's plan so far seems to be, largely, making damn good products that people want to use, and backing them up with cloud services that work well. I wish more tech firms took that approach to be totally honest.
I'm an Apple user, and it serves me well, but it absolutely uses really sinister dark patterns to separate me from contacts in the Android world.
Like I've heard of teenagers giving each other shit for it, I have never ever once in my life, myself or any person I've worked or been friends with, gives it a second thought. And if I actually heard someone attempting to make this into a thing I would judge them incredibly harshly.
I don’t mind it at all, nor would I care, but it others people that don’t have an iPhone (especially teenagers), and they also suggest this in their explanation (that a green bubble means the chat is no longer encrypted, even though WhatsApp and RCS exist).
It’s a dark pattern that they’ve rightly been criticized for, but no-one has thus far cared enough to do something about it.