I initially thought that this was an announcement for a new pledge and thought, "they're going to forget about this the moment it's convenient." Then I read the article and realized, "Oh, it's already convenient."
Google is a megacorp, and while megacorps aren't fundamentally "evil" (for some definitions of evil), they are fundamentally unconcerned with goodness or morality, and any appearance that they are is purely a marketing exercise.
> while megacorps aren't fundamentally "evil" (for some definitions of evil),
I think megacorps being evil is universal. It tends to be corrupt cop evil vs serial killer evil, but being willing to do anything for money has historically been categorized as evil behavior.
That doesn’t mean society would be better or worse off without them, but it would be interesting to see a world where companies pay vastly higher taxes as they grow.
My problem with this take is that you forget, the corporations are made up of people, so in order for the corporation to be evil you have to take into account the aggregate desires and decision making of the employees and shareholders and, frankly, call them all evil. Calling them evil is kind of a silly thing to do anyway, but you can not divorce the actions of a company from those who run and support it, and I would argue you can't divorce those actions from those who buy the products the company puts out either.
So in effect you have to call the employees and shareholders evil. Well those are the same people who also work and hold public office from time to time, or are shareholders, or whatever. You can't limit this "evilness" to just an abstract corporation. Not only is it not true, you are setting up your "problem" so that it can't be addressed because you're only moralizing over the abstract corporation and not the physical manifestation of the corporation either. What do you do about the abstract corporation being evil if not taking action in the physical world against the physical people who work at and run the corporation and those who buy its products?
I've noticed similar behavior with respect to climate change advocacy and really just "government" in general. If you can't take personal responsibility, or even try to change your own habits, volunteer, work toward public office, organize, etc. it's less than useless to rail about these entities that many claim are immoral or need reform if you are not personally going to get up and do something about it. Instead you (not you specifically) just complain on the Internet or to friends and family, those complaints do nothing, and you feel good about your complaining so you don't feel like you need to actually do anything to make change. This is very unproductive because you have made yourself feel good about the problem but haven't actually done anything.
With all that being said, I'm not sure how paying vastly higher taxes would make Google (or any other company) less evil or more evil. What if Google pays more taxes and that tax money does (insert really bad thing you don't like)? Paying taxes isn't like a moral good or moral bad thing.
By definition we can never know for sure, but I believe the number of people who stay silent is many times bigger than those who voice their opinion. They've learned it is unproductive (as you say) or worst case, you're told you've got it all wrong technically speaking.
Complaining is not unproductive, it signals to others they are not alone in their frustrations. Imagine that nobody ever responds or airs their frustrations; would you feel comfortable saying something about it? Maybe you're the only one, better keep quiet then. Or how do you find people who share your frustrations with whom you could organise some kind of pushback?
If I was "this government", I would love for people to shut up and just do their job, pay taxes and buy products (you don't have to buy them from megacorp, just spend it and oh yeah, goodluck finding places to buy products from non-megacorps).
My point was that complaining isn't enough and in my experience most people just complain but don't even take the smallest action in line with their views because it inconveniences them. Instead they lull themselves to sleep that something was done because they complained about it, and there's no need to adjust anything in their lives because they "did all they can do".
Instead of taking action they complain, set up an abstract boogeyman to take down, and then nobody can actually take action to make the world better (based on their point of view) because there's nothing anyone can do about Google the evil corporation because it's just some legal fiction. Bonus points for moralizing on the Internet and getting likes to feel even better about not doing anything.
But you can do something. If someone thinks Google is evil they can stop using Gmail or other Google products and services, or even just reduce their usage - maybe you can switch email providers but you only have one good map option. Ok at least you did a little more than you did previously.