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Apple Invites

(www.apple.com)
651 points openchampagne | 1 comments | 04 Feb 25 16:21 UTC | HN request time: 0.495s | source
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roddylindsay ◴[04 Feb 25 16:45 UTC] No.42934839[source]▶
Brilliant move.

The transition of the major social networks over the last 10-15 years -- from being a space for friends to interact to being a space to consume content produced by "unconnected" entities like influencers -- has created a huge opening for someone to claim the friends and family network. There is no one better positioned (at least in the U.S. where iPhones are the majority handset) than Apple.

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pkamb ◴[04 Feb 25 21:26 UTC] No.42938981[source]▶
I think Apple already has claimed the "friends and family network" via iMessage. Did Facebook go to a groups/influencer algorithm by choice or is it the result of IRL friend posters all moving to private chats once everyone got iPhones?
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1. skissane ◴[04 Feb 25 21:47 UTC] No.42939323[source]▶
> I think Apple already has claimed the "friends and family network" via iMessage.

All the family/friends group chats I am in are WhatsApp.

I use iMessage every day for 1-to-1 messaging but I don’t really view it as distinct from SMS.

For international communication, even 1-on-1 tends to be WhatsApp.