Unfortunately, I have to hope this doesn't see widespread adoption. If this becomes the standard it will just add to already existing social pressure to get an iPhone in the US.
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All my social circles where we communicate over SMS/RCS group text chats consist of a little gentle ribbing about "those darn green bubble people" and that's about the extent of it. The Android users occasionally respond in kind by showing off some cool new feature that Samsung or Google came up with that Apple hasn't copied yet and everybody laughs it all off.