This was never going to work.
To me, Bitcoin seems way more like an asset class, rather than a currency. (Despite the name which is a HUGE misnomer for the average layperson.)
Nobody invested in Bitcoin believes you should be ordering pizzas or using it as an actual currency. Bitcoin is a long-term play.
You can't make a currency out of something that's fluctuating by more than 10,000 USD in a 24-hour period.