Everyone knows your location: tracking myself down through in-app ads

There are quite a few interesting tracking flows out there.

My rent is paid through a company called Bilt.

I discovered that when I shop at Walgreens now, Bilt sends me an email containing the full receipt of what I bought like so:

    > Hey [inahga],
    >
    > You shopped at Walgreens on 12/1/24 and earned Bilt Points with your
    > Neighborhood Pharmacy benefit.
    >
    > Items eligible for rewards
    > TOSTITOS HINT OF LIME RSTC 11OZ
    > $3.50
    > 
    > +3 pts
    > TOSTITOS RSTC 12OZ
    > $3.50
    >
    > +3 pts
    > Other items*
    > EXCLUDED ITEMS
    > $0.07
    >
    > *May include rewards-ineligible items and/or prescriptions.

Ostensibly (hopefully) it would exclude sensitive items, plan B, condoms, etc...

I'm curious how this data flows from Walgreens to my rent company, but maybe I'd rather not know and just use cash/certified check from now on.

This is called Level 3 data, and any merchant can choose to provide it for a reduction in the transaction fees they pay.

Here's a small comment thread from a few months back: https://news.ycombinator.com/item?id=41213632

It’s honestly crazy that we allow companies to sell our data — and even financially incentivize companies to share our data like this.

The problem is that to you it seems like your data but to Walgreens they see it as theirs. They generated it with their point of sale system.

The data is about a transaction that you made, but they generated all of it.

Until we have agreement as a society about what “my data” means, this kind of stuff is going to run rampant.

>what “my data” means

It makes me wonder, if everyone 'owned' their own data, I wonder if it could be used as a form of UBI. Everyone has data from using services, everyone owns it, everyone can sell it to make a living just doing whatever they are doing everyday.

This is only just a shower thought I had the other day though, there are probably many pitfalls when it comes to such an idea.

Like adverts in general the value of your data or your attention is tiny.

The average American spends $200 (via higher costs for products) for TV each year and receives how many hundreds of hours of adverts in return?

The superbowl for example gets $5 for every viewer, for about an hour of adverts. What’s the average hour of time worth?

Facebook might suck up your data and flog it for a few cents, you’ve probably got more cash down the back of the sofa.

If my attention is so cheap I would definitely like to pay $5/ year to not have to see ads.