Everyone knows your location: tracking myself down through in-app ads

Probably because people like us have more visibility on the huge scope and consequences of this kind of privacy invasion. Most people don't actually see this with their own eyes. They probably know it's happening in the back of their heads but it's not 'real' to them. It's very real when you know you could technically run a report of all your users that also have grindr installed.

I'm sure most of us would prefer not to work somewhere that does it but we need to eat too.. And we have no input in this.

For example recently I was given a presentation on a new IoT product at work. Immediately I asked why we're not supporting open standards stuff like matter as a protocol. And I was told that'll never fly with marketing because they want to have all the customers to have eyes on their app for their 'metrics' and upselling. I told them fine but I'm definitely not using this crap myself. But it was shrugged off. We are too few for them to care about. And it makes us very unpopular in the company too. So it's a risky thing to do that doesn't help anyway. The "don't fight them but join them and change from within" idea is a fallacy.