Competitors seems to have a combination of: - Being more open-source - Have more contributors - Have a narrower scope
Maybe they should consider open sourcing all the tooling (like Xcode) otherwise the gap will only grow over time when compared to other languages.
They painted themselves in a corner. Apple being the best computing platform while trying to please everyone can never be a serious proposition. Either they are the best and everyone uses macOS, or we have to be so careful that any alternative is more interesting that what they propose.
This might work the other way round: starting from people familiar with macos or ios development who want to write for other platforms.
Then the question becomes: why would a developer learn a different open source language when they can use what they already know. And sure, depending on the context they might still go with Python/Kotlin/Rust/etc.
This is a rather small userbase when it comes to enterprise.
Especially because Swift will never be as versatile as Python or as efficient as Rust.
And then there's also Go, C# and Kotlin with much better tooling.
Me not liking something, does not make it bad. It’s just not my choice. I’m glad it existed, because it probably prompted Apple to do better with Xcode. Lots of people that I respect, used it.
These days, Xcode is Big Bug Ranch. When “Delete the DerivedData folder” is S. O. P. for developers, and Apple tweaked Xcode to reduce its impact on the project, you know that they have waved a white flag to bugs.