The way Shopify dealt with its staff departures was unacceptable. The lack of transparency and communication during this period not only eroded trust among employees but also created an atmosphere of fear and paranoia. The constant silent firings, combined with the CEO's outbursts during town halls, have severely damaged the company's reputation.
I've seen a similar situation play out in my own experience when new management was brought in. My team members were suddenly being threatened with being put on notice, leading to a nasty shift in morale and productivity.
It's worth noting that Shopify's actions aren't isolated to large corporations like themselves. Unfortunately, this type of cultural shift has become all too common in many industries and companies. Nonetheless, this specific incident left a lasting impact on me, and I actively discourage any who asks me about working at Shopify - something I haven't done for any other company I've left _or_ been let go from.