So you want to build your own data center

Why would you call colocation "building your own data center"? You could call it "colocation" or "renting space in a data center". What are you building? You're racking. Can you say what you mean?

It seems a bit disingenuous but it’s common practice. Even the hyperscalers, who do have their own datacenters, include their colocation servers in the term “datacenter.” Good luck finding the actual, physical location of a server in GCP europe-west2-a (“London”). Maybe it’s in a real Google datacenter in London! Or it could be in an Equinix datacenter in Slough, one room away from AWS eu-west-1.

Cloudflare has also historically used “datacenter” to refer to their rack deployments.

All that said, for the purpose of the blog post, “building your own datacenter” is misleading.

The hyperscalers are absolutely not colo-ing their general purpose compute at Equinix! A cage for routers and direct connect, maybe some limited Edge CDN/compute at most.

Even where they do lease wholesale space, you'd be hard pushed to find examples of more than one in a single building. If you count them as Microsoft, Google, AWS then I'm not sure I can think of a single example off the top of my head. Only really possible if you start including players like IBM or Oracle in that list.