Wasn't expecting it to actually be called "Switch 2", but I'm glad they stuck to a name that makes sense.
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Xbox, though, it's just the word Xbox followed by arbitrary numbers, maybe with the letter S or X thrown in for fun. I have no idea why they thought Xbox Series X wouldn't confuse people right after the Xbox One X.
The Xbox came out when the PS2 did. When it came time for the next generation, Sony went with the obvious PS3. Microsoft of course couldn't compete with an "Xbox 2" vs a "PS3", and they couldn't skip right to "Xbox 3", so they called it the "Xbox 360", which was frankly genius because it had the 3 there anyway and put it on the same level in consumers' eyes.
But after that it all fell apart -- they had no good options. They still couldn't jump to "Xbox 4". Maybe "720" would have worked. Someone decided to have a clean break and restart at "One" but of course that fell apart immediately at "Two". So another clean break to "Series..". And by that point it's so screwy they've lost any chance of fixing it...
Part of me wants to think that consumers can't possibly that uninformed, but I know in my heart I am wrong.
They should have done what Nintendo (usually) does and left the numbers out of it. Call the next iteration of the Xbox the <something else>box.
Nintendo can go from Nintendo 3DS to Nintendo Switch because the brand is Nintendo.
Microsoft clearly considers the brand "Microsoft" to be poison ivy to gamers, and always brands their gaming hardware as "Xbox" as if that were the company name. Going to Ybox would kill their brand and put them back at square one.