If they end up actually shipping this, lots of people will buy these machines to get an AArch64 Linux workstation—even if they are not interested in AI or Nvidia GPUs.
At $3,000, it will be considerably cheaper than alternatives available today (except for SoC boards with extremely poor performance, obviously). I also expect that Nvidia will use its existing distribution channels for this, giving consumers a shot at buying the hardware (without first creating a company and losing consumer protections along the way).
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