The Jetson Orin Dev Kit is squarely aimed at being a dev kit for those using the Jetson module in production edge compute (robotic vision and the like). The only reason it's so well known in tech circles is "SBC syndrome" where people get excited about what they think they could do with it and then 95% end up in a drawer a year later because it what it's actually good at is unrelated to why they bought it.
This is more accurately a descendant of the HPC variants like the article talks about - intentionally meant to actually be a useful entry level for those wanting to do or run general AI work better than a random PC would have anyways.