> I don't do popups anywhere. You won't see something that interrupts your reading to ask you to "subscribe" and to give up your e-mail address.
Every time I get hit with a popup by a site I usually just leave. Sometimes with a cart full of items not yet paid for. It's astounding that they haven't yet learned that this is actually costing them business. Never interrupt your customers.
Same goes for stores. If I walk into your store to browse and you accost me with "Can I help you" I'll be looking for an exit ASAP.
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