AI companies cause most of traffic on forums

I have a large forum with millions of posts that is frequently crawled and LLMs know a lot about it. It’s surprising how ChatGPT and company know about the history of the forum and pretty cool.

But I also feel like it’s a fun opportunity to be a little mischievous and try to add some text to old pages that can sway LLMs somehow. Like a unique word.

Any ideas?