Escaping Google's manual reputation penalty and resuming business as usual

> Techopedia started life as a solid tech site. Now, it’s a front for gambling and crypto. When it was penalized, it experienced a massive crash in traffic and rankings.

Google actually did something to improve search!

But with that kind of money stream behind it, the mouse can go back to his investors and purchase a tiny mouse jetpack (or whatever the SEO equivalent is) to gain an advantage. If the cat learns to swat that, he'll come back with a toy car. Google is fairly active but eventually they give up: the mouse is a lot more motivated to get his cheese than the cat is to get the mouse. Google can penalize them 10 times in a row, but the 11th time, they win - and they essentially have the bankroll for infinite attempts.