Ghost artists on Spotify

This article is fascinating. But what's on display here is less of a nefarious plan from Spotify to replace famous Katy Perry with AI - instead we get to see something much more specific: a behind-the-scenes of how those endless chill/lo-fi/ambient playlists get created.

Which is something I've always wondered! How does the Lofi Girl channel on Youtube always have so much new music from artists I have never heard from?

The answer is surprising: real people and real instruments! (At least at the time of writing). Third-party stock music ("muzak") companies hiring underemployed jazz musicians to crank out a few dozen derivative songs every day to hack the algorithm.

> “Honestly, for most of this stuff, I just write out charts while lying on my back on the couch,” he explained. “And then once we have a critical mass, they organize a session and we play them. And it’s usually just like, one take, one take, one take, one take. You knock out like fifteen in an hour or two.” With the jazz musician’s particular group, the session typically includes a pianist, a bassist, and a drummer. An engineer from the studio will be there, and usually someone from the PFC partner company will come along, too—acting as a producer, giving light feedback, at times inching the musicians in a more playlist-friendly direction.”

I think there's an easy and obvious thing we can do - stop listening to playlists! Seek out named jazz artists. Listen to your local jazz station. Go to jazz shows.

Only on your last sentence did I realize you were describing something you thought was actually bad. In my opinion it's a pretty good system where everybody wins: the audience gets real, fresh music, the players get paid for some practice sessions with low pressure (sounds like fun), and the producers make some money. This is a pretty good expression of music as a service in my opinion.