←back to thread

168 points fueloil | 1 comments | | HN request time: 0.211s | source
Show context
nothercastle ◴[] No.42480493[source]
Just goes to show you how far behind the SEO scammers Google is. Despite being bigger and wealthier Google simply can’t catch the more nimble SEO scammers
replies(3): >>42480527 #>>42480782 #>>42482272 #
wkat4242 ◴[] No.42480527[source]
I'm pretty sure Google is milking them now by just selling ad words, they no longer care about the search results, just how much money they make
replies(5): >>42480709 #>>42480799 #>>42480867 #>>42481182 #>>42481804 #
summerlight ◴[] No.42481804[source]
This is a prevalent misconception that assumes advertisers don't care about how their money is spent! Advertisers and Google are actually concerned about SEO garbage. Nowadays, most advertisers tend to pay based on # of conversions, its value and ROI. Those spammy sites usually yield a garbage CVR even though their CTR seems great. Advertisers don't like this.

Looks like people don't acknowledge that # of clicks is no more important metric. That seemed to be important when it was the only meaningful performance metric. But the ultimate metric that matters to money is advertiser budget allocation. If they see Google search performs worse in terms of conversions, they will cut their budget there. And this is the real problem that Google has.

replies(2): >>42481831 #>>42483742 #
1. nothercastle ◴[] No.42483742[source]
Different groups often look at different metrics. It’s possible that the sales group cares about one value while the dev group optimizes to another