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168 points fueloil | 1 comments | | HN request time: 0s | source
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nothercastle ◴[] No.42480493[source]
Just goes to show you how far behind the SEO scammers Google is. Despite being bigger and wealthier Google simply can’t catch the more nimble SEO scammers
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wkat4242 ◴[] No.42480527[source]
I'm pretty sure Google is milking them now by just selling ad words, they no longer care about the search results, just how much money they make
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1. equestria ◴[] No.42481182[source]
I doubt it works this way. People at Google use search too, and they don't like what they see.

Part of the problem is that they're fighting against financial incentives that they themselves created. There's plenty of upside and little downside to abusing it, so it's just endless whack-a-mole.

Another issue is just how bureaucratic the process has become. They want it to look good to the regulators and the courts, so they put up with a pattern of abuse for five years, then announce some well-reasoned but narrow policy change (e.g. "product reviews now need to be actual hands-on reviews"), and... a month later, spammers are just adding an extra lie on all the fake review websites.