Ghost artists on Spotify

This article is fascinating. But what's on display here is less of a nefarious plan from Spotify to replace famous Katy Perry with AI - instead we get to see something much more specific: a behind-the-scenes of how those endless chill/lo-fi/ambient playlists get created.

Which is something I've always wondered! How does the Lofi Girl channel on Youtube always have so much new music from artists I have never heard from?

The answer is surprising: real people and real instruments! (At least at the time of writing). Third-party stock music ("muzak") companies hiring underemployed jazz musicians to crank out a few dozen derivative songs every day to hack the algorithm.

> “Honestly, for most of this stuff, I just write out charts while lying on my back on the couch,” he explained. “And then once we have a critical mass, they organize a session and we play them. And it’s usually just like, one take, one take, one take, one take. You knock out like fifteen in an hour or two.” With the jazz musician’s particular group, the session typically includes a pianist, a bassist, and a drummer. An engineer from the studio will be there, and usually someone from the PFC partner company will come along, too—acting as a producer, giving light feedback, at times inching the musicians in a more playlist-friendly direction.”

I think there's an easy and obvious thing we can do - stop listening to playlists! Seek out named jazz artists. Listen to your local jazz station. Go to jazz shows.

I’m not even mad about it. It’s background music and clearly people are enjoying it. Just because they smashed out 15 tracks in a single session doesn’t make it unfit for purpose. That’s just how Jazz music is.

Kenny G might deserve your comment. But Charlie Parker, John Coltrane, Ornette Coleman, Charles Mingus...

Interesting that your first counterexample is Charlie Parker. I've been listening to a lot of Phil Schaap's Bird Flight recently (https://www.philschaapjazz.com/sections/bird-flight). It's funny to see how many of the episodes are Phil describing a recording session more or less like this:

"The Bird showed up two hours late to a three and a half hour recording session. They recorded one take each of six tracks, but the recording engineer was surprised when they started so he missed the first half of the first track. And that's how we got the five tracks on <INSERT CRITICALLY-ACCLAIMED ALBUM HERE>."