many users were not coming to the platform to listen to specific artists or albums; they just needed something to serve as a soundtrack for their days, like a study playlist or maybe a dinner soundtrack
Sounds like me!
Production music is booming today thanks to a digital environment in which a growing share of internet traffic comes from video and audio. Generations of YouTube and TikTok influencers strive to avoid the complicated world of sync licensing (short for music synchronization licensing, the process of acquiring rights to play music in the background of audiovisual content) and the possibility of content being removed for copyright violations. Companies like Epidemic Sound purport to solve this problem, claiming to simplify sync licensing by offering a library of pre-cleared, royalty-free production music for a monthly or yearly subscription fee. They also provide in-store music for retail outlets, in the tradition of muzak.
I actually kinda like some of those backing tracks, they are quite recognizable.