That poll is really confusing. There are multiple types of conservatism—one is very media-driven (e.g. "omg they did a gender wokeness in my game") and then there's the global variety (liking traditional values). The poll presumes these are the same social phenomena when they're very obviously not. It doesn't help that the way our political parties (which is what the poll seems to be based on) differentiate themselves map
extremely poorly onto how americans differentiate themselves.
edit: political -> media-driven