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Ask HN: How to Market Before Building?

9 points izwasm | 1 comments | 03 Dec 24 16:48 UTC | HN request time: 0.254s | source

Has anyone here did something like this with 0 audience ? Because it seems that this only works when you have like a 10K followers or a 5K community members
1. codegeek ◴[03 Dec 24 18:28 UTC] No.42309456[source]▶
The point is to talk to your potential market/customers before you build it. You can do many things though even if you have 0 audience today:

- Setup a Landing Page and collect Emails on a waitlist

- Blog Posts on relevant keywords/topics. Do 2-3 a month at the least. quality over quantity.

- Do Outbound sales. Find your potential customers using tools like Apollo, Linkedin etc. No easy way here. You have to grind a bit. Make a list. Reach out to them. Try to start a conversation

- Look on Reddit/sub-reddits in your area of interest. See if you can find potential customers there. One way is to reply to related topics and build authority. Takes time.

- Show some MVP/screenshots/mockups of the product to your potential audience on social media etc. Post it everywhere. Linkedin, Twitter, Facebook at the minimum. If B2C, may be even do Insta and TikTok

- Use Youtube as a channel. Create content in your niche.

All of these are hard to do and there is no magic wand for them. But you have to do these to have a chance especially in today's crowded market where every problem has 100s of solutions already in some form. Even harder challenge is that you won't have anyone to help in the beginning except may be a cofounder if you have one. Everything has to be done by you/cofounders.