How oxide cuts data center power consumption in half

> When we started Oxide, the DC bus bar stood as one of the most glaring differences between the rack-scale machines at the hyperscalers and the rack-and-stack servers that the rest of the market was stuck with. That a relatively simple piece of copper was unavailable to commercial buyers

It seems that 0xide was founded in 2019 and Open Compute Project had been specifying dc bus bars for 6 years at that point. People could purchase racks if they wanted, but it seems like, by large, people didn't care enough to go whole hog in on it.

Wonder if the economics have changed or if it's still just neat but won't move the needle.

OCP hardware is only really accessible to hyperscalers. You can't go out and just buy a rack or two, the Taiwanese OEMs don't do direct deals that small. Even if they did, no integration is done for you. You would have to integrate the compute hardware from one company, the network fabric from another company, and then the OS and everything else from yet another. That's a lot of risk, a lot of engineering resources, a lot of procurement overhead, and a lot of different vendors pointing fingers at each other when something doesn't work.

If you're Amazon or Google, you can do this stuff yourself. If you're a normal company, you probably won't have the inhouse expertise.

On the other hand, Oxide sells a turnkey IaaS platform that you can just roll off the pallet, plug in and start using immediately. You only need to pay one company, and you have one company to yell at if something goes wrong.

You can buy a rack of 1-2U machines from Dell, HPE or Cisco with VMware or some other HCI platform, but you don't get that power efficiency or the really nice control plane Oxide have on their platform.

But isn’t it a little surprising (I’m not an expert) that Dell or Supermicro or somefirm like that hadn’t already started offering an approachable access to either OCP gear or a proprietary knockoff of it? Presumably that may still happen if Oxide is seen to have proven the market.