In the "you had one job" category of things to look at from an email marketing tool:
What about email deliverability?
Deliverability refers to the percentage of emails you send that actually make it into your contacts' inboxes.
The tool you choose can impact deliverability. However, it’s a complex topic, and I won’t dive into the details here. If this is something you’re concerned about, there are experts far more knowledgeable than me who can explain it thoroughly.
This ought to be disclaimed at the top instead of the end.
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