I still remember having a meeting about it with the CEO, as we all collectively realized that blocking the free version of our app made no positive impact whatsoever.
I still remember having a meeting about it with the CEO, as we all collectively realized that blocking the free version of our app made no positive impact whatsoever.
Additionally, not all pirates are the selfish monsters that MPAA, RIAA, and friends would have you believe: many pirates, including several I know personally, use pirated media as a preview, and go on to pay for the content they actually enjoyed, yet wouldn't have done so without the option to pirate to know whether or not the media is worth the asking price to begin with.
An MBA could be coaxed into admitting that in those cases, piracy actually creates sales that wouldn't have otherwise happened.
The idea that _all_ pirated copies represent "lost sales" is wishful thinking.
But the idea that without piracy sales would be greater, sometimes substantially, because some pirated copies do represent "lost sales" is much more realistic though.
The idea that piracy helps audiences find and then buy the stuff they like, is also, for the most part, wishful thinking. Even for stuff one likes, once they have it in pirated form, they have little to no incentive to buy it (except a small niche wanting to "own the physical product" like a collector, which can sometimes be the case for music and games, but not software in general).