Bluesky is ushering in a pick-your-own algorithm era of social media

Is it another, like Mastodon, rise and fall of so called social platform? Why social anyway when there is no socialising? If anything, those platforms makes humans less socialising and communicating in real life.

I might be old fashioned but RSS is future of subscribing content for me.

Mastodon has never really risen. Bluesky has also users that aren't so technical and therefore attracts a lot more others. Good News is that they are more clients being created that can talk to Mastodon, Bluesky, but will also include RSS.