An interesting intellectual exercise is to think about how a search engine could provide the best possible answer (from a user satisfaction perspective) to a query like "best CBD gummies".
A lot of people have a significant financial incentive to win at that search query.
What would the perfect top search result for that look like?
It would probably be an article written by professional writers in a trustworthy publication with a strong ethics policy, provably followed over the years, concerning whether they accept payment for promoting specific products in supposedly impartial reviews.
If you can figure out how to algorithmically detect that kind of content you could build a pretty great search engine!
replies(4):