If you enjoy the game, play the game. Don’t boycott/withhold because they figured out an additional use for data that didn’t previously exist.
Another way of viewing this: GoogleMaps is incredibly high quality mapping software with lots of extra features. It is mostly free (for the end user). If no one uses it, Google doesn’t collect the data and nobody can benefit from the analysis of the data (eg. Traffic and ETA on Google Maps)
There’s no reason to hold out for a company to pay you for your geolocation data because none of them offer that service.
I'm fairly sure, if you read the terms-and-conditions, it probably said that the company owns this data and can do what they want with it.
> There’s no reason to hold out for a company to pay you for your geolocation data because none of them offer that service.
Well, it can make perfect sense (to some people) to hold out forever in that case.
I would argue that's being legally truthful, but not practically truthful. The company knows there are ways they can ensure their consumers are aware of the truth. And they know that burying it in Ts and Cs isn't one of them.