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50 points croes | 1 comments | | HN request time: 0.209s | source
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dylan604 ◴[] No.42196863[source]
Did Coca-Cola sponser/fund this study? Why the need for the label still being visible? Seems like you'd want to not obstruct the view behind the label, you know, for science. There's zero purpose for having a bottle with any label. The shape of the bottle is part of their trade mark, so it would be obvious anyways.

Apparently, I'm really sick of constant bombardment from corporate branding.

replies(3): >>42197876 #>>42198836 #>>42200283 #
1. itishappy ◴[] No.42200283[source]
> There's zero purpose for having a bottle with any label.

Light interacts quite differently with the label than the material of the bottle. We get to observe scattering, diffusion, color... y'know, science stuff.

It is rather interesting that the first video (from 12 years ago) used a blank red label instead.

(See how it differs in from the rest of the bottle? I particularly like how it obscures the pulse itself and highlights the wavefront on the surface.)

https://www.youtube.com/watch?v=EtsXgODHMWk&t=107