Bluesky is ushering in a pick-your-own algorithm era of social media

Why do I keep seeing news stories about Bluesky here? It really feels like there some kind of campaign to shill Bluesky on this site.

Does anybody else get this vibe or am I going crazy?

Looks like there was a similar pattern for Mastodon:

https://hn.algolia.com/?dateRange=all&page=0&prefix=true&que...

Is it really so unexpected that a new platform supposedly gaining traction is tracked with milestones, user experiences, etc on a site such as HN?

It is growing like crazy right now, so there's a burst of activity. Like anything that gets suddenly popular, that will end, and it'll subside.

Because its a rapidly trending story about technology; twitter is a very popular platform and likely a substantial portion of the HN crowd is on it in some fashion. Same reason all the Musk-related changes to Twitter have appeared on HN really. New social networks picking up (real) traction is an extremely rare event and will always draw a series of stories in their wake.

Not everything is a conspiracy. It makes logical sense that if something gets popular very quickly, people are going to want to talk about it.

Given Musk's direct involvement in Trump's agenda, and his previous desires to make Twitter into an everything app like WeChat, his politicization of the platform - there's an interested in where those people go.

1) People were wondering since 2022 what would happen to Twitter (and it's users) since Musk's acquisition.

2) Musk decided to become actively political and to actively change Twitter as a company and a service.

3) Bluesky had previously existed as a spiritual successor to Twitter and is now gaining steam as a true successor (Mastodon didn't really get that spike, and Threads is quite different from Twitter and heavily integrated with FB and Insta).