The Rise of Malört, an Unexpected Midwest princess

No, it's a meme that hipsters have somehow latched onto because the Chicago aesthetic seems to be popular now.

If a native Chicagoan tells you that you have to have a shot of Malort when you're at the bar because it's the "unofficial liquor of Chicago" - they're pulling a prank. It's somehow lasted a century as a prank you pull on your buddies who don't drink that often.

Democratic Illinois Governor J.B. Pritzker was recorded sharing shots of Malört with visiting politicians during the week of the Democratic National Convention. I enjoyed looking at the reaction of the visiting politicians after they drank it.