Bluesky is ushering in a pick-your-own algorithm era of social media

There is one constant pattern for media.

Old Media centralizes. New media decentralizes. New media becomes old media.

I’m tempted to say that the only rule is that information networks with humans on it tend to centralize.

I have no idea why, or how to explain the behavior, and I’m pretty sure this has happened since print came into existence.

If you have the term or field that research would come under, do share. (economics ? media economics? Information x?)

This isn't a pattern. Old media was at least two or three orders of magnitude less centralized than new media, and this was legally enforced by restricting media ownership. After Clinton deregulated media, it centralized. That's it.

So the pattern is if you let extremely wealthy people accumulate without limit, they will.