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The Rise of Malört, an Unexpected Midwest princess

(www.nytimes.com)
79 points mooreds | 4 comments | 20 Nov 24 14:48 UTC | HN request time: 0s | source
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pvg ◴[20 Nov 24 15:04 UTC] No.42194498[source]▶
The only thing I know about Malört is that tptacek enjoys complaining about Malört, so I'm looking forward to learning even more about that one thing.
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1. tptacek ◴[20 Nov 24 15:35 UTC] No.42194807[source]▶
Don't drink Windex.
replies(1): >>42196939 #
2. dugmartin ◴[20 Nov 24 18:48 UTC] No.42196939[source]▶
As a former Chicagoan I'd have to agree. I always thought Malort was just a running gag to play on visitors.
replies(1): >>42197517 #
3. Kon-Peki ◴[20 Nov 24 19:58 UTC] No.42197517[source]▶
Without the purchase-to-fulfill-a-gag market, it probably would have shut down decades ago.

The new owners are a serious distillery, and doing the best job possible with the recipe. This will lead to people drinking it for reasons other than a gag, but will that grow to be enough to leave the joke behind?

replies(1): >>42197644 #
4. tptacek ◴[20 Nov 24 20:10 UTC] No.42197644{3}[source]▶
It pisses me off, because there's no reason for it to exist. There are good products with the same flavor profile Malort attempts (and fails), but Malort swamps them in the market. There's even non-Jeppson Malort now. It's all a stunt.