What actually suprised me though was the almost 10% return rate on steam sales that the article did not even comment on. Is this typical? Are there a lot of people that pretty much demo and return games?
Don't think its necessarily a bad thing, just the numbers are unexpectedly high...
Of course, the lack of a 'point' as such is absolutely intentional and I'd presume the people who do keep paying it like it *because* of that rather than *in spite* of it.
Thinking about it that way (which I did have to work through in my head first, this is Not My Area Of Expertise at all), the numbers don't seem particularly surprising, and I'd guess the article didn't comment on it because the people involved in the article knew what they were talking about sufficiently that they didn't find it surprising either.
... that or steam return rates are just higher than I thought in general; it would be difficult to overestimate my level of ignorance here.