Doesn't look like the study author backgrounds are particularly focused on statistics. I would presume with 48 authors (all but 3 of which flipped coins for the study), the role of some might have been more test subject than author. And isn't being the subject in your own study going to introduce some bias? Surely if you're trying to prove to yourself that the coins land on one side or another given some factor, you will learn the technique to do it, especially if you are doing a low-rpm, low flip. Based on the study results, some of the flippers appear to have learned this quite well.
If the flippers (authors) had been convinced of the opposite (fair coins tend to land on the opposite side from which they started) and done the same study, I bet they could have collected data and written a paper with the results proving that outcome.