Microsoft underestimated the inertia of the applications market. NT 3.51 was fine if you used it as a pure 32-bit operating system. You could even configure it without DOS compatibility. Few did.
I mean, i don't think there is anything "right" involved from the users' perspective when all they get is the programs they want to use their computer with becoming broken :-P.
In general people do not use computers for the sake of their noise nor OSes for the sake of clicking around (subjectively) pretty bitmaps, they use computers and OSes to run the programs they want, anything beneath the programs are a means not an end.
(and often the programs themselves aren't an end either - though exceptions, like entertainment software/games, do exist - but a means too, after all people don't use -say- Word to click on the (subjectively again) pretty icons, they use it to write documents)
This.
Absolute backwards compatibility is why Windows (particularly Win32) and x86 continue to dominate the desktop market. Users want to run their software and get stuff done, and they aren't taking "your software is too old" for an answer.
Of course that's mainly possible because of how modular the Linux desktop stack is.