Sharing this as a potentially interesting, no nonsense, website UI as I think it facilitates exploration due to the inherent curiosity of reading a "conversation", lets the visitor be "in" and feels like a journey.
Initially I designed it somewhat as block of text FAQ but then is not as engaging, at the same time, the information is important for those who are making a decision (in this particular context) and so I figured this at least keeps it mildly interesting.
I am not aware of other designs like this (I searched), so would love to hear if any of you know of similar designs. I can't be the first one to come up with this idea haha
Please keep the conversation about the UI and technical aspect of the website rather than my service. Appreciate your feedback, thank you!