Scientific American's departing editor and the politicization of science

A book came out in August 2024 called "Soda Science: Making the World Safe for Coca-Cola," by Susan Greenhalgh. She's a professor (emeritus) at Harvard. The book is a history. It shows how the Coca-Cola Company turned to "science" when the company was beset by the obesity crisis of the 1990s and health advocates were calling for, among other things, soda taxes.

Coca-Cola "mobilized allies in academia to create a soda-defense science that would protect profits by advocating exercise, not dietary restraint, as the priority solution to obesity." It was a successful campaign and did particularly well in the Far East. "In China, this distorted science has left its mark not just on national obesity policies but on the apparatus for managing chronic disease generally."

Point being, the science that Coca-Cola propagated is entirely legitimate. But that science itself does not tell the whole, obvious truth, which is that there is certainly a correlation in a society between obesity rates and overall sugar-soda consumption rates. "Coke’s research isn’t fake science, Greenhalgh argues; it was real science, conducted by real and eminent scientists, but distorted by its aim."

"Trust the science" can thus be a dangerous call to arms. Here's the book, if anybody's interested. https://press.uchicago.edu/ucp/books/book/chicago/S/bo221451...

This is how propaganda works, you don't spread falsities and untruths, but change the mix of what signals get amplified.

This is how propaganda can still work. However, if a propagandist can get away with falsehoods, they will use those just as well.

The interesting/newer things start when propagandists have multiple outlets and can distribute a number of mutually incompatible falsehoods to different audiences.