Maybe in culture it's ok to fight dirty and stretch some truths in order to force newer perspectives into the zeitgeist. Maybe it's even neccesary when the opposition is willing to lie outright, and loudly, as a first resort. But that doesn't work with science. Even if the motivations are pure, it's destined to backfire. It should backfire. Science itself is under assault and losing its ability to hold together some semblance of a shared reality. If people start to believe that science is just as corruptible as journalism because of shitty science journalists, we're fucked.