Bhutan, after prioritizing happiness, now faces an existential crisis

Despite the headline CBS gave the article, it seems the problem is not with happiness, but with the seductive appeal of materialism and the effects of exposing one culture to another.

Social comparison theory is the idea that our satisfaction with what we have isn't an objective measure, but is actually based on what we see other people have. Young people generally seem to have an innate desire to leave their hometowns and seek out what else might be waiting out there for them. When you add in globalization and media influence exposing them to what looks like a "better" life with more things, it's not surprising that they've seen ~9% of young people leave Bhutan.

The other question is, what will happen if Bhutan does increase their financial wealth as well as their happiness? Will they then see a net influx of people through immigration, looking for the lifestyle Bhutan promises? And will those new people be able to maintain the culture Bhutan has cultivated?

It sounds like the concept of Gross National Happiness is a successful one, on its own, but it brings new challenges that couldn't have been forseen originally. That doesn't mean they can't solve them without giving up their core values.

> ~9% of young people leave Bhutan

It's worse than that:

> 9% of the country's population, most of them young people

Young people want adventure, but all their homeland is offering is contentment. They need to account for the desire for opportunity in their GNH metric.

Re-branding poverty as "contentment" may whoo some westerners, but probably not the people living off substinence farming.

Depends entirely on the outlook of the person. I have met poor farmers in Pakistan who emphatically told me that my big city life was filled with work and devoid of meaning, while their slow village life was worth living. The sons had studied in the big city, had access to good employment opportunities, but told me they were desperately trying to get back to the village. It did seem that with access to technology, these farmers were working less per day than city workers.

These exist at the same time as other farming families who were trying to escape to the big city or other countries in search of employment and better life. The latter category is larger than the former, but still it all depends on outlook.

And where exactly are these farmers living? Is it somewhere in Punjab with law and order situation, or a safe place?

Inner Sindh, but not the worst parts of it, or the best. They did not report any law and order situation. Had access to the nearest city with a well built road. I think the biggest problem was poor quality drinking water and sewage treatment.