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The withering dream of a cheap American electric car

(www.wsj.com)
152 points voisin | 1 comments | 17 Nov 24 23:52 UTC | HN request time: 0.208s | source
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jogjayr ◴[18 Nov 24 00:11 UTC] No.42168526[source]▶
Money quote:

“As automakers were profit maximizing during the supply chain crisis era, you are going to prioritize the bigger vehicles, the more expensive vehicles with their higher margins,” Tyson Jominy, vice president of data and analytics at J.D. Power, told me. “Now we just don’t have” these cheaper models.

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FergusArgyll ◴[18 Nov 24 17:28 UTC] No.42174674[source]▶
Why did they just start "maximizing profit" recently?

Did all the bad bad no good CEO's just read The Prince or something?

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1. bluGill ◴[18 Nov 24 19:52 UTC] No.42176213[source]▶
They started long ago. Ford himself was doing that. However what makes for maximum profit has changed over time. As cars last longer more and more people are not buying new cars so they have to make cars for the people left. If you want me to buy a new car it needs to be cheap - my 25 year old truck is paid off and still runs fine.