- Heavy criticism over the past 6 years from traditional news sources (even tech sources like Ars Technica)... basically ever since the Tham Luang cave rescue*
- Thick hate from people in the comments sections
- Government agencies interfering with SpaceX and Tesla
- Biden administration ignoring his carbon tax suggestion
- Biden administration snubbing Tesla at the EV Summit
- His family transgender drama
- COVID mandates shutting down his manufacturing for a period of time
- Conservatives not buying EVs
If you look at all his points of friction in recent years it's not much of a surprise to see the transformation.
*The cave rescue was a sad turning point for Musk. He endured excessive ridicule for pushing for a technological solution, then really stepped in it with his bitter accusations against that rescue diver.