Back in ~2012 I was setting up a high-frequency network for a forex company and at the time we deployed Mellanox and they had some very (at the time) bleeding edge networking drivers that significantly reduced the overhead of writing to TCP/IP sockets (particularily zero-copy which TL;DR meant data didn't get shifted around in memory as much and was written to the ethernet card's buffers almost straight away) that made a huge difference.
I eventually left the firm and my successors tried to replace it with cisco gear and Intel NICs and the performance plummeted. That made me laugh as I received so much grief pushing for the Mellanox kit (to be fair, they were a scrappy unheard of Israeli company at the time).