I tried every top email marketing tool

I appreciate that the author disclosed it, but the reason they went to all this effort is likely that they expect to make money as an affiliate for the platforms that they recommended.

Affiliate-driven reviews introduce a major bias into the author's opinion, as they have incentive to speak more positively about platforms that are likely to pay the most.

And email marketing platforms pay a lot in affiliate fees. Just scanning some of the recommendations, if someone signs up for MailerLite through this reviewer's link, they'll pay the reviewer 30% of that subscriber's fees forever.[0] I wouldn't be surprised if the reviewer's top pick is coincidentally the platform with the highest-paying affiliate program.

The thing that really woke me up to affiliate-influenced reviews was the 2017 article, "The War To Sell You A Mattress Is An Internet Nightmare."[1] The reporter figured out that top YouTube mattress reviewers just gave positive reviews to whichever company paid the most in affiliate fees, and when one company lowered their fees, the reviewers retroactively downranked them for contrived reasons.

[0] https://www.mailerlite.com/affiliate

[1] https://www.fastcompany.com/3065928/sleepopolis-casper-blogg...

I was going to post exactly this. Sketchy review indeed.

Name one thing inaccurate in my article. Happy to update it if you can!

Just add a disclaimer that this article contains affiliate links.

I think we will be all happy with just that.

And, it’s the law im Canada: https://competition-bureau.canada.ca/deceptive-marketing-pra...

In fairness to OP, that is the first line on the page.

>My work is supported by affiliate commissions. Learn More

OP does disclose this more clearly than 95% of other sites, most of whom omit the notice entirely or bury it after the article content.